Are QR Codes Outdated?

QR codes were big when they came out back in 2011/2012 and to this day, you sometimes still companies use them for their marketing purposes.

Even though these codes were created a few years ago, a part of them has essentially become outdated however, they have taken on a couple of new uses. The debate of whether or not QR codes are outdated continues to be brought up as time continues to move on, so I wanted to talk about this a little more in a blog post of it’s own.

Believe it or not, there are still a few advantages of using QR codes, and here’s why:

  • They make it easier for customers to make online payments with a recurring service, and even go as far as to privately store that information in an encrypted manner so that it’s hard to acquire if you aren’t the owner of the account.
  • They make a poster more interesting in the sense that some people do still scan them for “secret” information. Telling people to scan a QR code can mean too much for some people but for others, they are glad to do it and to reveal that information. These codes can easily be added to business cards, websites, posters, banners, and more.
  • They are a cheaper alternative for advertising. Before setting sights only on using QR codes, make sure you have the type of product, service, or business whose customer base will be attracted to them and actually know how to crack what they are. Obviously, older generations may not know what QR codes are at all and with that, have no earthy clue about how to use them.

So the real answer to the question of QR codes being outdated is clear. Depending on your type of business, they could help you and maybe even hurt. The choice is ultimately up to you but hey, it never hurts to try new things.


What Are the Advantages of QR Codes?

Even though QR codes have become relatively outdated, they still have some advantages when it comes to marketing a product, service, brand, or business. If you aren’t sure what they are, QR codes are two-dimensional codes that store information within. People can only access the information in a QR code with the help of a smartphone app that scans it to reveal the message. With that being said, easier apps have been created over the years and are one of the root causes of why they have become obsolete.

But if QR codes are now out of style, is there any reason to still be using them? In this article, we will discuss the advantages of using these cool codes so you can decide for yourself if they are still worth utilizing.

Advantages of QR Codes

The coolest and most versatile thing about QR codes are that they can be placed anywhere from posters, to postcards, to websites, banners, and plenty more.

In their beginning stages, the strange and unique look of QR codes made them desirable to crack with a smartphone app. Some people still seem to have the urge to translate these codes and it must be generating a significant amount of inquiries or else companies these days still wouldn’t be using them in their marketing and advertising campaigns.

By having these codes easily added to a company’s website, business card, or poster, they can save money on ads, commercials, and TV slots with this different way of doing things.

One of the biggest advantages of QR codes is the fact that customers can use them to make payments and store their information in a secure manner for future use. This has become very convenient for many people that don’t want to have to manage monthly accounts, and an ideal solution for businesses everywhere.

Finally, QR codes help businesses turn customers that scan them into repeat customers by adding them to an email list that sends out value on a weekly or monthly basis. Repeat customers are much cheaper to bring in than new ones, so QR codes are a great way to aid in this.

What Are QR Codes?

Many people see QR Codes every day but may not completely be sure what they are called. If you have seen a crazy cool square looking thing somewhere like this:

… then you have been looking at a QR code all along, and may or may not have known it.

QR codes are nothing new, but seem to have been discovered and put into action by more people frequently for advertising purposes within the last 2 years or so. Originally, they were created for the auto industry in Japan in 1997 to keep track of vehicles during manufacture, and allow high-speed component scanning.

What Are QR Codes Used For?

These days, people use QR codes for advertising more than anything, but they have also taken on more uses such as:

  • Payment Options that privately store credit card information
  • Website Login
  • Virtual Stores
  • Encryption

And of course advertising on the internet and in public places.

Users are becoming more and more blind to traditional advertising methods, so QR codes are a unique way of doing things. Not only are these users becoming more blinded by other advertising, they typically always carry their smart phones with them, and are more intrigued to scan a QR code to revel the message or redirect them to a website or funnel.

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