QR codes were big when they came out back in 2011/2012 and to this day, you sometimes still companies use them for their marketing purposes.
Even though these codes were created a few years ago, a part of them has essentially become outdated however, they have taken on a couple of new uses. The debate of whether or not QR codes are outdated continues to be brought up as time continues to move on, so I wanted to talk about this a little more in a blog post of it’s own.
Believe it or not, there are still a few advantages of using QR codes, and here’s why:
- They make it easier for customers to make online payments with a recurring service, and even go as far as to privately store that information in an encrypted manner so that it’s hard to acquire if you aren’t the owner of the account.
- They make a poster more interesting in the sense that some people do still scan them for “secret” information. Telling people to scan a QR code can mean too much for some people but for others, they are glad to do it and to reveal that information. These codes can easily be added to business cards, websites, posters, banners, and more.
- They are a cheaper alternative for advertising. Before setting sights only on using QR codes, make sure you have the type of product, service, or business whose customer base will be attracted to them and actually know how to crack what they are. Obviously, older generations may not know what QR codes are at all and with that, have no earthy clue about how to use them.
So the real answer to the question of QR codes being outdated is clear. Depending on your type of business, they could help you and maybe even hurt. The choice is ultimately up to you but hey, it never hurts to try new things.